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RESUME

  • LinkedIn

Freelance Senior Copywriter/Director - March 2024–Present

 

The Orvis Company, Manchester, VT, May 2007–March 2024

Senior Digital Copywriter, Creative Services - August 2015–March 2024

  • Lead copywriter for US/UK email modules: men’s, women’s, fly fishing, dogs, hunting, outdoor,

    adventure/travel, sale, branding.

  • Lead copywriter for website homepages, banners, boxtops, shop pages, and select landing pages.

  • Supervised copy production for “web-only” merchandise in all product categories.

  • Supervised/proofed SEO copy for all product categories

 

Catalog Copywriter, Creative Services

  • US/UK Men’s Catalog and specialty gift books, distributed 10x per year. June 2012–August 2015

  • US Gift and Home books, distributed four times a year. February 2009–June 2012

  • US/UK Dog Book catalog, distributed four times a year. May 2007–February 2012

 

Catalog Copywriter Responsibilities:

  • Develop 50-120 product descriptions per catalog; write catalog introductions and supporting copy.

  • Develop copy for print campaigns, in-store POPs, and radio advertisements.

  • Write item copy for hunting, fly fishing, men’s, women’s apparel catalog as needed.

  • Write copy for merchandise learn-more content articles on orvis.com.

  • Write and produce web videos for products/services, retail learning series videos for sales associates.

  • Write weekly email campaigns for special events, sales, and featured merchandise

 

 

Comedy Central, New York, NY January 1995–May 2007

  • Senior Writer/Producer, On-Air Creative - June 2000–May 2007

  • Responsible for end-to-end development of creative on-air campaigns, original series launches and specials including: concept development, copywriting, directing and production of on-air promotion campaigns including: RENO 911!, South Park, The Daily Show with Jon Stewart, The Colbert Report, The Naked Trucker & T-Bones Show, Comedy Central Roasts, and comedycentral.com.

  • Led development and production of network image spots, sweepstakes spots, general show promotion, and radio promotion leading to increased viewership of the network and increased visitors to comedycentral.com.

  • Collaborated with Sales and Marketing teams to develop, pitch and produce sponsorship packages. Clients include: Guinness®, Mike’s Hard Lemonade® Co. and major motion-picture studios.

  • Manage all aspects of post-production for on-air campaigns and projects including selecting and directing voice-over talent, music composers, video editors, graphic designers, audio engineers and project budget.

  • Supervised five junior on-air producers in campaign creative, copywriting, and script development.

  • Supervised day-to-day copywriting of sponsored bumpers airing in The Daily Show with Jon Stewart.

Writer/Producer, On-Air Creative - December 1998– June 2000

  • Developed copy and produced daily episodics for The Daily Show with Jon Stewart requiring 24-hour

    turnaround from concept creation to air.

  • Managed development and production of new on-air look for The Daily Show with Jon Stewart (Show

    open, Episodics, Newsbreaks), ensured branding guidelines were met.

  • Produced on-air image campaigns for The Daily Show with Jon Stewart.

    Associate Writer/Producer, On-Air Creative July 1996–December 1998

  • Created copy and produced tune-ins, episodics, stunts, contest and image spots.

  • Produced and wrote long form sales, programming and training tapes for cable affiliates.

    Production Assistant, On-Air Creative January 1995–July 1996

  • Wrote copy for and produced on-air menus and billboards.

  • Recorded voice-overs and retagged on-air spots for distribution.

  • Assembled and organized materials for edit sessions ensuring aggressive timelines were met.

  • Edited compilation reels for sales and company meetings.

  • Served as main assistant on shoots, including collection and organization of props and transportation.

  • Created and maintained in-house on-air promo tape library.

     

EDUCATION: ITHACA COLLEGE - Bachelor of Arts, Communications & Advertising

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