Eric Weissleder
Copywriter/director

If you always wanted a genuine bamboo fly rod but couldn't afford one, now you can grow your own at home! Keeping the budget low was priority one for April Fool's. Hence, an infomercial-style spot shot on location at the Orvis Flagship Store in Manchester, Vermont, starring an Orvis Associate and his son. Credits: Writer

Capitalizing on the popularity of their legendary dog beds, Orvis introduces dog beds designed for humans. A fun project with a limited budget, this was shot by a crew of NYU film students and shot on location at an Orvis Associate's home, starring him, his wife, and his black Labrador, Romi. Credits: Writer, Co-Director

Master fly fisher Tom Rosenbauer misinterprets the company president's direction when asked to promote the annual Giant Fly Sale. Shot on location at the Orvis Home Office in about one hour using Orvis Associates—most of whom were asked to participate minutes before the camera started rolling. Credits: Writer/Director

Many of the series on the channel at the time were written, directed, and starred in by the actors themselves. Hence, self-promotion wasn't always top on their to-do list. Armed with a general idea, a cool set, and a police cruiser, we rolled on pretty much everything. The results speak for themselves. Credits: Director/Producer

To celebrate 15 years of comedy programming, Comedy Central decides it's time they did more for their viewers, and society. So, it only made sense for Comedy Central to extend their reach into an area they clearly know nothing about. Credits: Writer

Taking the approach of promoting a feel-good family show, this spot works tell the story of a typical town where everything is far from typical. While not an award-winner, this spot was showcased in a reel of the year's favorites at Promax. Credits: Writer/Producer

When you don't have new clips from the new season, you turn to good old-fashioned copywriting—and help from the graphics team. Credits: Writer/Producer

Shot on location at the Brooklyn Navy Yard, this spot showcased "serious" occupations that don't require humor in day-to-day operations. Setups were filmed first, voiceovers were done in the 15-passenger van at the end of the day. Credits: Writer/Co-Director

When "In a world..." was still relegated to movie trailers, the obvious choice was to take it to the next level and utilize the line to announce the South Park television series coming to home video. Legendary voice actor Don LaFontaine lent his velvety pipes to this spot and, of course, did it one take. Credits: Writer/Producer

Many of the promos for The Daily Show started with a concept from them. Our role was make it happen. In this case, we shot in one of The Daily Show's editing suites with Jon Stewart, Ed Helms, Mo Rocca, and Stephen Colbert. Credits: Director/Producer

Being an office intern is never easy. But it becomes especially challenging when you're working for Santa Claus. Credits: Director

In this fast-paced world, viewers need an anchor who makes news easy to understand. The tagline "America Turns to Us" was in use at the time and the idea to interview The Daily Show viewers took us to Madison Square Park in New York City to shoot this spot. Credits: Writer/Director